Point of Sale of (no) return

Influencing shoppers along the path to purchase, therein motivating them to move in-store requires effective campaigns and mostly big budgets. Once this has been achieved, the store environment is in effect free-game where your customers are exposed to competitor tactics at a much lower cost. A sensible approach to compounding the marketing return requires proactive measures that change behaviour and place products in trolleys at POP (Point of Purchase), where it counts.

• 저널Journal of Marketing · 2010(—) · 15–
• 토픽Consumer Retail Behavior Studies · Marketing
• 저자Lee Alexander Grant