Money marketing - how the game is changing

While it's true that South African banks didn't face the full impact of the financial crisis which saw bank failures in many other countries, they have not gone unscathed. Budget cuts and pressure for marketing activity to produce returns have seen banking marketers here having to do more, with less. And this has meant some major strategic shifts.

• 저널Journal of Marketing · 2011(—) · 30–31
• 토픽Business Strategies and Management Research · Management Science and Operations Research
• 저자Lyn Smerczak