Going mobile and getting it right : soapbox

It is always extremely amusing and very entertaining when I watch marketing executives and practitioners liberally throw around buzzwords like, '360 degree brand engagement', 'creating meaningful conversations' and, my favourite these days, 'going mobile'.

• 저널Journal of Marketing · 2011(—) · 9–
• 토픽Digital Marketing and Social Media · Sociology and Political Science
• 저자Musa Kalenga