BMW - securing more than just the front row

BMW South Africa has secured a five-year sponsorship deal with the Springboks that will see the BMW brand mark adorning the left leg of the players' shorts in official Test matches until the end of 2015.

• 저널Journal of Marketing · 2011(—) · 14–
• 토픽Biotechnology and Related Fields · Public Health, Environmental and Occupational Health
• 저자Herby Opland