Code of ethics

All Chartered Marketers and Marketing Practitioners, as well as individual and corporate members of the Marketing Association are required to adhere to a code of conduct and ethical practice. The code is based on international marketing best practice. The following excerpts provide a guide to the essential principles of the code.

• 저널Journal of Marketing · 2011(—) · 36–
• 토픽Management and Marketing Education · Management of Technology and Innovation
• 저자Chris De Villiers