BP's worst nightmare : the big issue

It's an oil company's worst nightmare : a gusher so deep and so powerful that some wags are saying it will take a nuke or act of God to cap it. With even the US president haranguing the company over the leak, we asked some top South African reputation managers what they thought of BP's efforts on its Mexican Gulf crisis.

• 저널Journal of Marketing · 2010(—) · 12–14
• 토픽Risk Management in Financial Firms · Accounting
• 저자Gareth Richardson