What does the future of technology hold for Marketers

Angus Robinson recently returned from the Mobile World Congress at the Fira Montjuic in Barcelona. The significance of this Congress for the mobile industry cannot be under-estimated and Robinson shares some valuable insights on what the future of technology holds for marketers. Predicting the future with any certainty is a game that only the very brave should play. We tend to underestimate what the world will be like in 10 years. Consider the impact of innovation in technology - specifically mobile and personal computing.

• 저널Journal of Marketing · 2011(—) · 19–
• 토픽ICT Impact and Policies · Media Technology
• 저자Angus M. Robinson