A modern-day David and Goliath battle : the lead

It was the ultimate battle of David and Goliath as the Midlands based 'micro' soft drink business, Frankie's, was pitted against national retailing giant, Woolworths. And just as the story in the Old Testament played out, the little guy came out victorious.

• 저널Journal of Marketing · 2012(—) · 20–21
• 토픽Biblical Studies and Interpretation · Religious studies
• 저자Kerryn Le Cordeur