The rise of the niche publication : media @ work

An eager food junkie wanting to learn about Jamaican cuisine, a Sarah Jessica Parker wannabe who will only be found pirouetting in Manolo Blahniks, or the next Travis Pastrana wanting to learn everything there is to know about stunt jumps - the array of special interests is endless. This said, such alcove groups crave content that is relevant to their special interests, indirectly mirroring the current state of the publishing industry.

• 저널Journal of Marketing · 2012(—) · 10–11
• 토픽Migration, Ethnicity, and Economy · Sociology and Political Science
• 저자Lindsey Kin