Bringing dexterity to subscriber complexity

Today's mobile communications landscape is characterised by unprecedented change, choice, and convergence. And marketers within communications service provider organisations are facing a significant pivot point where customer experience delivery is being influenced by a complex, critical and dynamic force: the more than 5 billion users or subscribers to these services worldwide.

• 저널Journal of Marketing · 2011(—) · 35–
• 토픽Business Strategy and Innovation · Strategy and Management
• 저자Donovan Neale-May