Is Toyota's brand cracking : global auto crisis

Scarcely had it assumed the mantle of the world's largest automotive company than Toyota had to stare down its worst crisis in its history: the recall of millions of vehicles for sticky accelerator pedals.

• 저널Journal of Marketing · 2010(—) · 12–14
• 토픽Biotechnology and Related Fields · Public Health, Environmental and Occupational Health
• 저자Gareth Richards