The future of marketing - is there one? : media @ work

The first Journal of Marketing breakfast for 2012, appropriately titled: Marketing Masterclass, saw Microsoft South Africa's Andisa Ntsubane; Nedbank's Greg Garden; Netcare's Gerard Augustine, and the UCT Unilever Institute of Strategic Marketing's Emeritus Professor John Simpson, being put through their paces by media broadcaster, writer and commentator, Jeremy Maggs. Maggs avowed, is a whole lot more of customer power. We all know the balance of power has shifted. There is a huge media fragmentation and choices have become that much more difficult. That said, what does this then mean for marketers?

• 저널Journal of Marketing · 2012(—) · 12–
• 토픽Marketing and Advertising Strategies · Marketing
• 저자Lindsey Kin