There's a gap on the web... and it's time brand managers found it

In general, industry players agree that the future of advertising on-line will be an evolution - not a revolution, and that the medium hasn't really been cracked. There have been a few successful campaigns by brand leaders like Coco-Cola - based on viral marketing initiatives. (Check out their Facebook Fan page with 22,380,061 fans).

• 저널Journal of Marketing · 2011(—) · 6–
• 토픽Digital Marketing and Social Media · Sociology and Political Science
• 저자Wyne Naidoo