Beware the bean counters : rice papers

A cynic, said Oscar Wilde, is someone who knows the price of everything and the value of nothing. If he's right, then there's a whole bunch of cynics who are taking over our advertising profession. Client / agency relationships are changing dramatically, and without any doubt, for the worse. Price has trumped value; quantity now counts for more than quality.

• 저널Journal of Marketing · 2011(—) · 38–
• 토픽Business Strategies and Management Research · Management Science and Operations Research
• 저자Andy Rice