How No Name brands are making a comeback in a recession, but do we trust them?

The cheesy, half-animated grin accompanied by a pack of so-called-mildness - and no warning... Ah! A world of ignorance-is-bliss - and an ever-agreeable audience. It must have been an absolute joy back then for advertisers and marketers alike, but things couldn't be further from that now, sixty-two years on.

• 저널Journal of Marketing · 2011(—) · 12–13
• 토픽Names, Identity, and Discrimination Research · Sociology and Political Science
• 저자Dylan Balkind