IS Atlas
ms·2018년 2월 21일

Optimal Revelation of Life-Changing Information

Nikolaus Schweizer, Nora Szech

Management Science

50
피인용
2.5
FWCI
6
IS/마케팅/OM 탑저널 피인용
46
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Information about the future may be instrumentally useful yet scary. For example, many patients shy away from precise genetic tests about their dispositions for severe diseases. They are afraid that a bad test result could render them desperate as a result of anticipatory feelings. We show that partially revealing tests are typically optimal when anticipatory utility interacts with an instrumental need for information. The same result emerges when patients rely on probability weighting. Optimal tests provide only two signals, which renders them easily implementable. While the good signal is typically precise, the bad one remains coarse. This way, patients have a substantial chance to learn that they are free of the genetic risk in question. Yet even if the test outcome is bad, they do not end in a situation without hope. This paper was accepted by Manel Baucells, decision analysis.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보