The International Brand Valuation Manual, Gabriela Salinas : book review

Gabriela Salinas, currently the Global Brand Manager at Deloitte Touche Tohmatsu Limited, is one of the world's leading experts in brand valuation. She discusses and dissects various existing brand valuation methodologies and providers, and gives guidelines for those needing to undertake a brand valuation.

• 저널Journal of Marketing · 2011(—) · 25–
• 토픽Marketing and Advertising Strategies · Marketing
• 저자Sabrina Scherf