IS Atlas
jm·2012년 12월 1일·주제 밖

New tabloid to spice up Sunday : media @ work

Lyn Smerczak

Journal of Marketing

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피인용
0.0
FWCI
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IS/마케팅/OM 탑저널 피인용
0
IS/마케팅/OM 탑저널 참고문헌
01Abstract

People are fed up with serious politics and business. It's the one day in the week when most people don't work and want to relax. We want to put the fun back into Sunday. This is how Peet Bothma, Editor: SONDAG & Scoop!, describes the value proposition of the latter title, Media24 Newspapers' latest addition to its stable.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보