Marketers as stakeholder negotiators

Leaders would do well to identify the link between social identity, employee engagement and a strong corporate identity. The sooner we acknowledge that the issues at stake are often not just legal or financial, but often also moral, the sooner we can begin to bring corporate responsibility centre stage.

• 저널Journal of Marketing · 2010(—) · 33–34
• 토픽Leadership, Human Resources, Global Affairs · Political Science and International Relations
• 저자Andy Brough