When marketing puts on a 'green' jacket

While factory toxins, exhaust gasses and city carbons are turning our world into foggy shades of grey, 'green' is fast becoming the most fashionable colour on the planet. But don't be fooled.

• 저널Journal of Marketing · 2011(—) · 20–21
• 토픽Global Public Health Policies and Epidemiology · Organizational Behavior and Human Resource Management
• 저자Bernhard Riegler