The changing face of sponsorship

Anyone with a television set and an inclination toward national morale will remember how Benson & Hedges and Cricket went everywhere together, hand-in-hand like inseparable friends for a good five years. The attraction for sport Sponsorship is obvious - outperforming and doubling Ad Spend over the past 25 years, Sponsorship is a package deal that is hard to say 'no' to.

• 저널Journal of Marketing · 2011(—) · 7–
• 토픽Sports, Gender, and Society · Gender Studies
• 저자Clive Grinaker