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피인용
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IS/마케팅/OM 탑저널 피인용
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IS/마케팅/OM 탑저널 참고문헌
01Abstract
If PR is the glamorous hostess at a party, industrial relations is her more staid counterpart. She may cause the splash that catches guests' interests; he's the one filling the glasses. They're equally important, and you can't really separate the one from the other, but they fulfil different functions.
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Journal of Marketing · 2010(—) · 16–
- 토픽Discourse Analysis in Language Studies · Literature and Literary Theory
- 저자Lisa Witepski