IS Atlas
jm·2010년 10월 1일·주제 밖

PR... the glamourous hostess

Lisa Witepski

Journal of Marketing

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피인용
0.0
FWCI
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IS/마케팅/OM 탑저널 피인용
0
IS/마케팅/OM 탑저널 참고문헌
01Abstract

If PR is the glamorous hostess at a party, industrial relations is her more staid counterpart. She may cause the splash that catches guests' interests; he's the one filling the glasses. They're equally important, and you can't really separate the one from the other, but they fulfil different functions.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보