Brands worth talking about : brands @ work

Coca-Cola reigns supreme Dominance of technological brands Luxury brands and South African LSM profiles So, what is the definition of a strong brand? What does this mean for local players on a global scale?

• 저널Journal of Marketing · 2012(—) · 7–
• 토픽Entrepreneurship Studies and Influences · Management of Technology and Innovation
• 저자Dylan Balkind