IS Atlas
jm·2011년 12월 1일·주제 밖

Annual Media & Marketing Conference : Annual Conference

Dylan Rogers

Journal of Marketing

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FWCI
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IS/마케팅/OM 탑저널 피인용
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IS/마케팅/OM 탑저널 참고문헌
01Abstract

Jay Conrad Levinson said that 'marketing is not an event, but a process. It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change, even pause it. But you never stop it completely'.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보