Customer relationship management : services SETA

CRM (Customer Relationship Management) is a system which improves relationships between organisations and their customers. There are multiple benefits of CRM from helping organisations appreciate their customer's value to understanding the importance of customer retention over customer acquisition.

• 저널Journal of Marketing · 2011(—) · 24–25
• 토픽Customer Service Quality and Loyalty · Organizational Behavior and Human Resource Management
• 저자Bridget Mcilroy