OM Forum—Innovative Online Platforms: Research Opportunities

Economic growth in many countries is increasingly driven by successful startups that operate as online platforms. These success stories have motivated us to define and classify various online platforms according to their business models. This study discusses strategic and operational issues arising from five types of online platforms (resource sharing, matching, crowdsourcing, review, and crowdfunding) and presents some research opportunities for operations management scholars to explore.

• 저널Manufacturing & Service Operations Management · 22(3) · 430–445
• 토픽Sharing Economy and Platforms · Marketing
• DOI10.1287/msom.2018.0757
• 저자Ying‐Ju Chen, Tinglong Dai, C. Gizem Korpeoglu, Ersin Körpeoğlu, Özge Şahin, Christopher S. Tang, Shihong Xiao