Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes

We analyze persuasion settings in which the seller holds information abosut the customer’s preferences that can be used to tailor communication.

• 저널Marketing Science · 37(5) · 733–752
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2018.1102
• 저자Pedro M. Gardete, Yakov Bart