Yakov Bart

8편

• EXPRESS: Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Retail and Restaurant Brands
  jmr · 2026 · 인용 0 · Consumer Market Behavior and Pricing
• EXPRESS: Not Just Bad Luck: Income-Based Gaps in Lottery Losses
  jm · 2026 · 인용 0 · Gambling Behavior and Treatments
• Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value
  jmr · 2025 · 인용 2 · Digital Marketing and Social Media
• Dynamic Resource Allocation on Multi-Category Two-Sided Platforms
  ms · 2020 · 인용 42 · Digital Platforms and Economics
• Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
  mksci · 2018 · 인용 25 · Consumer Market Behavior and Pricing
• Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon
  ms · 2017 · 인용 87 · Consumer Market Behavior and Pricing
• Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
  mksci · 2016 · 인용 127 · Digital Marketing and Social Media
• Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
  jmr · 2014 · 인용 288 · Consumer Behavior in Brand Consumption and Identification

• A5073502448Yakov Bart · 6편 · ORCID · 대표 기록
• A5061060299Yakov Bart · 1편 · 같은 이름 + 공저자 겹침
• A5128865789Yakov Bart · 1편 · same name + years + field + institution