Price Salience and Product Choice

We analyze a large-scale field experiment on StubHub.com and show that disclosing fees upfront reduces both the quantity and quality of purchases.

• 저널Marketing Science · 40(4) · 619–636
• 토픽Experimental Behavioral Economics Studies · Safety Research
• DOI10.1287/mksc.2020.1261
• 저자Tom Blake, Sarah Moshary, Kane Sweeney, Steven Tadelis