Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels

This paper studies how the sharing economy fundamentally changes the way the industry accommodates demand fluctuations and how incumbent firms should strategically respond in the context of Airbnb and hotels.

• 저널Marketing Science · 38(3) · 365–391
• 토픽Sharing Economy and Platforms · Marketing
• DOI10.1287/mksc.2018.1143
• 저자Hui Li, Kannan Srinivasan