A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets

The paper develops a new dynamic choice modeling framework and applies it to examine owner decisions in P2P sharing markets.

• 저널Marketing Science · 42(1) · 166–188
• 토픽Sharing Economy and Platforms · Marketing
• DOI10.1287/mksc.2022.1369
• 저자Dai Yao, Chuang Tang, Junhong Chu