Letter to the editor : we've got mail

I respond to the letter concerning the activities of the Marketing Association, published in the January/February edition of the magazine. We welcome constructive criticism as input to stakeholder requirements from the Association that acts as the voice of marketers.

• 저널Journal of Marketing · 2010(—) · 3–
• 토픽Management and Marketing Education · Management of Technology and Innovation
• 저자Chris De Villiers