Once lost, rarely recovered

Lose your reputation - you've lost it forever. And given the level of interconnectedness in the world today, such loss is communicated worldwide, virtually instantaneously. Perhaps more concerning for those of the wider marketing fraternity tasked with protecting valuable brands and reputations is that the world seems to be polarising organisational reputations more and more.

• 저널Journal of Marketing · 2011(—) · 5–
• 토픽Corporate Identity and Reputation · Strategy and Management
• 저자Howard F. Fox