No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising

This paper is an empirical case study of fundraising decisions that examines the adequacy of various sources of guidance and demonstrates the unique importance of in-context field experiments.

• 저널Marketing Science · 39(6) · 1052–1070
• 토픽Experimental Behavioral Economics Studies · Safety Research
• DOI10.1287/mksc.2020.1252
• 저자Indranil Goswami, Oleg Urminsky