The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments

We use a large-scale data set of thousands of field experiments conducted on Upworthy.com , an online media platform, to investigate the cognitive, motivational, affective, and grammatical factors implementable in messages that increase engagement with online content.

• 저널Marketing Science · 44(3) · 566–592
• 토픽Sentiment Analysis and Opinion Mining · Artificial Intelligence
• DOI10.1287/mksc.2021.0018
• 저자Akshina Banerjee, Oleg Urminsky