Marketer's cheat sheet

This is a massive event that touches most people (our potential customers) around the world and in our key markets with significant and effective brand resonance. We call this a pinnacle sporting event and we have full rights across all FIFA property.

• 저널Journal of Marketing · 2010(—) · 12–
• 토픽Conferences and Exhibitions Management · Sociology and Political Science
• 저자J. Barry Clarke