After the party : Beyond 2010

How does one handle the World Cup without spilling anything? And will it leave a festive vibe in the air, or will marketers be staggering around nursing mammoth hangovers after the party? What with their vehicles having been a very visible feature of this hugely anticipated event, we thought that we'd signal Hyundai to the curb for a quick chat. The company's Marketing Director, Stanley Anderson, had lots to share.

• 저널Journal of Marketing · 2010(—) · 9–10
• 토픽Global Healthcare and Medical Tourism · General Health Professions
• 저자Tat Wolfen