IS Atlas
msom·2019년 9월 19일

The Future of Retail Operations

Felipe Caro, A. Gürhan Kök, Victor Martínez‐de‐Albéniz

Manufacturing & Service Operations Management

143
피인용
20.3
FWCI
23
IS/마케팅/OM 탑저널 피인용
67
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Retailing consists of all the activities associated with the selling of goods to the final consumer. In this article, we review the research on retail operations published in Manufacturing & Service Operations Research (M&SOM) since 1999. We then discuss the current retail landscape and the new research directions it offers, in which M&SOM can play a prominent role.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보