IS Atlas
ms·2020년 9월 14일

Revenue Management and the Rise of the Algorithmic Economy

Ilan Lobel

Management Science

24
피인용
3.3
FWCI
5
IS/마케팅/OM 탑저널 피인용
75
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Revenue management has evolved over the years from its origins in the airline industry into a much broader discipline that analyzes algorithmic methods for demand and marketplace management, but many outside of the discipline are not aware of this transformation. The field’s transition tracks the widespread adoption of algorithmic decision-making techniques by businesses in a wide variety of industries over the last decade. We study this evolution in the field’s breadth of research, with a particular focus on revenue-management papers that study online marketplaces such as e-commerce retailing, digital advertisement, and ride-hailing markets for urban transportation. This paper was accepted by David Simchi-Levi, Special Section of Management Science: 65th Anniversary.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보