When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance

This study provides a novel empirical framework to quantify the effect of a firm’s unobserved endogenous service on demand, in conjunction with endogenous price.

• 저널Marketing Science · 40(1) · 101–121
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2020.1243
• 저자TI Tongil Kim