Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry

This paper develops a structural model of demand and supply for tied goods that is used to quantify the impact of licensing on equilibrium prices and profits for firms in the single-serve coffee system industry.

• 저널Marketing Science · 37(6) · 883–911
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2018.1114
• 저자Pradeep K. Chintagunta, Marco Shaojun Qin, Maria Ana Vitorino