65
논문
4,146
피인용 합
1992
첫 논문
2026
최근 논문
01저널·주제·방법
02소속·공저
200020102020
소속
Cornell University1992–1993 · 2편
University of Chicago1996–2026 · 54편
불러오는 중…
03논문
65편
- Research-Driven Apps: The Last Mile of Marketing Scholarship
- Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior
- Fair Lending in Car Financing: Unintended Racial Consequences of Consumer Financial Protection Bureau Supervision of Dealer Markups
- Customers’ Review Content and Their Referral and (Re)Purchase Behaviors
- Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India
- Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?
- Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions
- Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales
- Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors
- Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts
- Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis
- From Free to Paid: Monetizing a Non-Advertising-Based App
- Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales
- Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
- Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets
- Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media”
- Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China
- Effects of Payment on User Engagement in Online Courses
- Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda
- What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales
- Drinking Through Good Times and Bad: The Role of Consumer Differences
- Commercial Success Through Commercials? Advertising and Pay-TV Operators
- Search Duration
- Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types
- Search and Learning at a Daily Deals Website
- Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors
- Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia
- Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising
- Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry
- Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
- Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway
- Personalization in Email Marketing: The Role of Noninformative Advertising Content
- Pharmaceutical Product Recalls: Category Effects and Competitor Response
- Promotion Spillovers: Drug Detailing in Combination Therapy
- Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry
- Editorial—Marketing Science and Big Data
- Price Reactions to Rivals’ Local Channel Exits
- Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
- Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System
- Service Quality Variability and Termination Behavior
- What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry
- Impact of Competition on Product Decisions: Movie Choices of Exhibitors
- Satisfaction Spillovers Across Categories
- Blogs, Advertising, and Local-Market Movie Box Office Performance
- <b>Editorial</b>—<i>Marketing Science</i>: A Strategic Review
- New Drug Diffusion when Forward-Looking Physicians Learn from Patient Feedback and Detailing
- <b>Structural Workshop Paper</b>—Discrete-Choice Models of Consumer Demand in Marketing
- Assessing the Effect of Marketing Investments in a Business Marketing Context
- Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice
- An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
- An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
- Introduction to the Special Issue on Marketing Within the Enterprise and Beyond
- The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
- Tipping and Concentration in Markets with Indirect Network Effects
- The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service
- Complementarities and the Demand for Home Broadband Internet Services
- Measuring Cross-Category Price Effects with Aggregate Store Data
- Research Note—Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands
- Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models
- Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior
- Investigating Dynamic Multifirm Market Interactions in Price and Advertising
- Variety Seeking, Purchase Timing, and the “Lightning Bolt” Brand Choice Model
- Pricing Strategies in a Dynamic Duopoly: A Differential Game Model
- Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
- An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
04합친 기록
- A5024582454Pradeep K. Chintagunta · 65편 · ORCID · 대표 기록
- A5030968443K ChintaguntaPradeep · 0편 · ORCID 보유자의 이름 변형
- A5072065029K ChintaguntaPradeep · 0편 · ORCID 보유자의 이름 변형