Low-Price Guarantees in a Dual Channel of Distribution

In a dual channel, the manufacturer's low-price guarantee facilitates price discrimination and channel coordination and the manufacturer may choose price-beating, price-matching, or no guarantee.

• 저널Marketing Science · 40(4) · 765–782
• 토픽Merger and Competition Analysis · Economics and Econometrics
• DOI10.1287/mksc.2020.1272
• 저자Juncai Jiang, Chuan He