8
논문
215
피인용 합
2010
첫 논문
2024
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
University of Colorado Boulder2013–2024 · 6편
Cheung Kong Graduate School of Business2013 · 1편
불러오는 중…
03논문
8편
- Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?
- Low-Price Guarantees in a Dual Channel of Distribution
- A Model of Product Line Marketing
- Strategic Implications of Confirmation Bias‐Inducing Advertising
- The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited
- Reference-Dependent Utility, Product Variety, and Price Competition
- Pricing Prototypical Products
- Product Variety, Informative Advertising, and Price Competition