Extending Digital Ventures Through Templating

A powerful way of growing digital ventures is templating. Templating involves the generation and use of generic solutions across business areas to reduce cost and increase speed. There are three main processes with which ventures can improve templating: concepting, generalizing, and porting. This paper describes these processes and proposes implications for managers engaged in growing their digital venture.

• 저널Information Systems Research · 33(1) · 285–310
• 토픽Private Equity and Venture Capital · Accounting
• DOI10.1287/isre.2021.1057
• 저자Jimmy Huang, Ola Henfridsson, Martin J. Liu