What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales

The paper measures the cross-category spillover effects of a retailer changing its assortment at the extensive margin (by dropping an entire category from its portfolio) on the outcomes for its rivals in the industry.

• 저널Marketing Science
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2021.1299
• 저자Ali Goli, Pradeep K. Chintagunta