Integrating Textual Information into Models of Choice and Scaled Response Data

This paper proposes a new approach to modeling heterogeneity in choice data that can accommodate fixed-point ratings data and text.

• 저널Marketing Science · 41(4) · 815–830
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2021.1337
• 저자Hyowon Kim, Greg M. Allenby