A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries

We extend latent Dirichlet allocation by introducing a topic model, hierarchically dual latent Dirichlet allocation, the output of which provides a basis for estimating consumers’ content preferences on the fly from their search queries.

• 저널Marketing Science · 37(6) · 930–952
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2018.1112
• 저자Jia Liu, Olivier Toubia