Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design

The authors develop a decision support system for design and branding based on a multimodal variational autoencoder that merges image, text, and ratings data.

• 저널Marketing Science · 41(2) · 401–425
• 토픽Color perception and design · Social Psychology
• DOI10.1287/mksc.2021.1326
• 저자Ryan Dew, Asim Ansari, Olivier Toubia