Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer

This paper demonstrates that marketers can leverage recent advances in machine learning, GANs, to tackle customer data transfer while preserving privacy.

• 저널Marketing Science · 42(1) · 189–207
• 토픽Privacy, Security, and Data Protection · Sociology and Political Science
• DOI10.1287/mksc.2022.1365
• 저자Piyush Anand, Clarence Lee